Cricket Fever Alert: DD Sports 1.0 Joins Tata Play's Lineup


India's eagerly awaited Tour of New Zealand Cricket series is now accessible to Direct to Home (DTH) subscribers on the Tata Play platform as "DD Sports 1.0." This exciting development comes as a result of a strategic partnership between Amazon and Prasar Bharati, facilitating the provision of DD Sports 1.0 content to private DTH services. The unique introduction of DD Sports 1.0 on the DD Free Dish DTH platform follows a significant ruling by the Supreme Court of India. According to this ruling, private DTH operators are required to switch from DD Sports 1.0 to DD Sports 2.0 when broadcasting Indian Cricket Team-related sporting events. This change ensures that private broadcaster sports channels encounter no issues concerning TRP or revenue, given that they possess the same broadcasting rights.

The Amazon-Prasar Bharati Collaboration:

Amazon, holding exclusive rights to broadcast India's Tour of New Zealand Cricket series through its Prime Video online streaming app, did not possess a dedicated satellite channel. Consequently, Amazon initiated a partnership with Prasar Bharati, enabling them to obtain broadcasting rights for DD Sports channel. Subsequently, Prasar Bharati entered into agreements with various private DTH service providers to facilitate the distribution of DD Sports 1.0 to their platforms.

How to Access DD Sports 1.0 on Tata Play:

To enjoy the cricketing action on DD Sports 1.0 via Tata Play, subscribers need to tune in to channel number 452. The best part is that this channel is available free of charge to all Tata Play subscribers. Additionally, DD Sports 1.0 can be accessed on other popular DTH platforms, including DD Free Dish, Dish TV, d2h, and Airtel Digital TV.

In Conclusion:

The addition of DD Sports 1.0 to the Tata Play platform brings cricket enthusiasts closer to the thrilling India's Tour of New Zealand Cricket series. This initiative underscores the collaborative efforts of Amazon, Prasar Bharati, and private DTH operators to ensure seamless access to sports content for viewers across the nation. Stay tuned for more exciting updates, and don't forget to share this valuable information with your friends and family.

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